Building repeatable channel rules — the foundation of consistent content

✅ 3-minute summary

- Stop deciding fresh every time → define once → auto-apply

- Only the top 3–5 decisions first

- Save in Channel Rules → team-level consistency

5 channel-rule categories

① Typography

• Caption main font
• Title accent font
• Caption size range
• Line spacing

② Color palette

• 1–2 brand colors
• Caption default
• Accent (yellow / red)
• Background

③ Caption / title style

• Caption position (bottom / middle / top)
• Outline / shadow
• Emphasis word styling
• Title-block layout

④ Thumbnail template

• Composition (person left/right, text placement)
• Max characters in text
• Logo position / opacity

⑤ Title / description / hashtags

• Title structure ("[Series] Topic — hook")
• First 3 lines of description
• Pinned hashtags

5 steps to build the rules

• Scan 10 past videos — shared traits are unconscious brand; differences are scattered decisions
• Pick only the top 3–5 as defaults (main font, caption position, brand color)
• Register in the tool — not just a doc, but auto-applied
• Separate exceptions — label "LIVE version", "year-end special"
• Quarterly 10-min review — frequently-ignored rules = unnecessary

Team operation tips

• Rule ownership = planner (not editor)
• Version notes "v1 → v2: reason for change"
• New teammate: rule doc + a trial task in week one

Sample rule doc

`

# [Channel] rules v1

Typography

• Main: Pretendard SemiBold
• Accent: Black Han Sans
• Size: long-form 36–44px, Shorts 48–56px

Colors

• Brand: #0A7AFF
• Caption default: #FFFFFF / accent: #FFD54F
• Outline: #000, 3px

Caption position

• Long-form: bottom y=85%
• Shorts: top-center y=20%

Thumbnail

• Composition: person left / text right
• Max 8 characters of text
• Logo: top-right 80%

Title

• [Series] Topic — one-sentence hook (≤ 40 chars)

`

Operating checklist

• [ ] Past-10 commonality / differences mapped
• [ ] Top 3–5 decisions made
• [ ] Defaults saved in tool
• [ ] Exceptions separated
• [ ] All teammates aware
• [ ] Quarterly review scheduled

Common mistakes

• Too many rules → enforced poorly, exceptions pile up
• Doc-only storage → forgotten unless in the tool
• Mixing exceptions into defaults → consistency collapses
• Set once, never updated

FAQ

I already have 100 published videos

Leave the past as is. Apply from now on. Viewers absorb the change naturally.

Doesn't this restrict creativity?

Opposite. Automating repeat decisions → focus creative energy on the creative ones.

Multiple series?

Common base + 2–3 series-specific extensions. Per-project presets are supported.

Read next: Weekly production system · Pre-publish checklist

💡 Save once in Channel Rules → applied automatically across all team videos.

Note: This example is for reference — tailor it to your channel.